To promote Jack’s new saucy line of comfort-food burgers we flipped the zeitgeist in signature style and created a line of comfy, at-home “eat-leisure” wear.

Collaborating with Diamond Supply and NTWRK shopping app, we dropped the apparel to fans, featuring a special sauce pocket and reflective 3M fabric for late night munchie runs, along with a modern, catchy remix of “I Feel Pretty”, racking up pretty delicious results.