ASHWORTH GOLF/MAN
Golf/Man was a mixed media catalogue, interactive digital experience and film content reflecting the shift in golf toward natural, ruggedly beautiful courses.
From travel, to the food, to the courses themselves, Golf/Man explored the world of the adventurous golfer.
        
        
      
    
    
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      Golf/Man “Magalogue”
This printed magazine/catalogue hybrid paired Ashworth product launches with a visit to a premier golf course.
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      “here, now”
A short film featuring Justin Rose, reflecting on his mindset about being in the here and now moment, on his way to winning the U.S. Open Championship.
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      
            
              
            
            
          
              
            
              
            
            
          
              
            
              
            
            
          
              
            
              
            
            
          
              