Gamers love ads! Kidding, they hate them. But they do love animation. So we created Fuel House: a six-part animated web series where ultimate esports superfan Jack bunks up with Dallas Fuel and turns the players' lives upside down with absurd and comedic situations.

Episodes were packed with gamer nods, easter eggs, cultural gags, Bigfoot sightings, rogue missiles, and a janky robot with a villain arc.