CHICKEN SCENTED FACE MASK
During the pandemic we created the first ever Chicken Scented Face Mask to promote Jack’s new Chicken Sandwich.
Was it weird? Yes. Did it work? Yes!
3 MILLION
USERS LOGGED ON THE SITE
2 MINUTES
FOR THE MASKS TO SELL OUT
5.3 BILLION
TOTAL MEDIA IMPRESSIONS
250K
SOCIAL MEDIA INTERACTIONS
$0 SPENT
ON PAID MEDIA
+17%
⬆️ PROJECTED SANDWICH SALES
THE PRESS PICKED UP THE SCENT…
SOCIAL MEDIA GOT A WHIFF TOO!
WE EVEN CRASHED GOOGLE SERVERS.
NO WORRIES, EBAY HAS YOU COVERED ;)
BLIND SMELL TEST
We put our audience’s noses to the test with our very own blind smell test. One guy smelled paprika, while another smelled “the early 90’s”.
