CHICKEN SCENTED FACE MASK
2 minutes
for the masks to sell out
3 million
site visitors
5.3 billion
earned media impressions
During the pandemic we created the first ever Chicken Scented Face Mask to promote Jack’s new Chicken Sandwich. Was it weird? Yes. Did it smell like chicken? Yes! Except for the guy who thought it smelled like the 90’s.
250K
social media interactions
17% above
sandwich sales projections
$0 spent
on media
TV, Non-traditional, Social
“Blind Smell Test”
Sold Out in 2 min
👃🏻
Crashed Google servers
👃🏻
Sold Out in 2 min 👃🏻 Crashed Google servers 👃🏻
The face masks smashed expectations and crashed Google servers. The press picked up on the scent, daytime television got their noses right in it, social media couldn’t make scents of it, ebay got a whiff of it and jacked up the prices, Jack fans sniffed it out and ate it up, and I wrote these puns.
2 minutes
for the masks to sell out
3 million
site visits
5.3 billion
earned media impressions
250K
social media interactions
17% above
sandwich sales projections
$0 spent
on media