Coachella Music Festival billboards have become the Super Bowl of OOH. Every brand flocks to grab a an old-school medium to promote their message. Jack in the Box wanted to make a splash, so we created fest-inspired art to make Jack a part of the festival culture itself.

We partnered with RAREFORM, who converted our billboard vinyl into Jack in the Box festival merch. Custom packaging was created to deliver these limited-edition pieces to concert-goers at the LIFE IS BEAUTIFUL festival.