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Maaco #Twestimates

MAACO

#MAACOVER

Maaco, the nation's leader in Auto Paint & Collision Repair, came to us in need of a complete brand overhaul. We gave them one, in the form of a #MAACOVER.

The first initiative launched was #Twestimates. This digital campaign encouraged consumers to include the #MAACOVER hash tag on photos of their damaged vehicles. In return, Maaco tweeted back with free, real-time estimates for repair, along with 10% off and directions to their local Maaco.

Stuart Elliott NY Times Advertising columnist: http://goo.gl/vNbgcY

Twitter's #CreativeFavorites article: http://goo.gl/t40xBz