Maaco, the nation's leader in Auto Paint & Collision Repair, came to us in need of a complete brand overhaul. We gave them one, in the form of a #MAACOVER.
The first initiative launched was #Twestimates. This digital campaign encouraged consumers to include the #MAACOVER hash tag on photos of their damaged vehicles. In return, Maaco tweeted back with free, real-time estimates for repair, along with 10% off and directions to their local Maaco.
Stuart Elliott NY Times Advertising columnist: http://goo.gl/vNbgcY
Twitter's #CreativeFavorites article: http://goo.gl/t40xBz