TECMO BO_TecmoStadium.jpg

MVP of SUVs

KIA SORENTO

MVP OF SUVS

Kia wanted to connect with football insiders during Sunday Night Football on NBC. So, we brought back the greatest video game running back ever, Tecmo Bowl Bo Jackson. Then we showcased Emergency Braking by giving Bo a goal line rematch with his former rival, Brian "The Boz" Bosworth.

Commemorative special edition gloves were sent to fans who shared their love for the campaign over social media.

The Ringer’s Alan Siegel wrote a nostalgic piece on the 25th anniversary of Tecmo Super Bowl and featured our campaign and some quotes from us in it.

The Legend of 'Tecmo Super Bowl'
https://goo.gl/yQng84