PROJECT: MOON HAT
We launched an initiative to raise $66 trillion dollars to put a gigantic Jack in the Box hat on the moon in time for the solar eclipse. In reality, it was a covert philanthropic effort. When visitors tried to donate at ProjectMoonHat.com, they were re-directed to give to a cause that actually can make a difference — No Kid Hungry.
In three days, we funded over 10,000 meals for kids in need.