These promotional pool cues were distributed to top sellers of Guinness, reminding patrons to grab a pint.
An homage to the original basketball shoe.
These uniquely designed key cards were given to NASCAR fans upon check-in and offered racing related "Sleep Tips" to consider before turning down the sheets. The outer sleeves were designed to appear as bed covers so that when pulled back, exposed race fans asleep in bed, paying off the "sleep tip".
AICP Next Awards
We lured advertising professionals into judging the AICP Next Awards at the MoMA, by telling them there'd be naked chicks. And technically, there were.
All-Bran has many benefits, including fiber.
Our challenge was getting marathoners to go nuts for nuts. To do that we placed a finish line tape over a spread in Runner's World magazine. When readers opened the spread, they broke the tape and tasted victory.