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FUEL HOUSE

JACK IN THE BOX

FUEL HOUSE

Gamers love corporate sponsors. Sike! They hate them. But that didn’t stop us from creating FUEL HOUSE, an animated cartoon series where corporate sponsor and super fan Jack, moves in with Esports team Dallas Fuel, to provide fans with the one thing they really want, access to pro gamers.

The six episode series featured Overwatch-relevant themes, tons of easter eggs, Bigfoot, cultural shoutouts, sidewinder missiles and a janky robot turned evil.

Campaign series writeup